PPC specialists manage pay-per-click advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. They optimize bidding strategies, ad creative, and targeting to maximize return on ad spend. They conduct keyword research, manage budgets, and report on campaign performance.
Based on U.S. market data. Actual compensation depends on experience, location, and company.
Include these keywords in your PPC Specialist resume to pass Applicant Tracking Systems.
Lead with ROAS and budget figures — "managed $500K/month ad spend with 4.2x ROAS" or "reduced CPA by 35%."
Specify platforms and certifications: Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
Detail your experience with bid strategies, audience targeting, and landing page optimization.
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